Sophie Hansen Design

2022

DIRTY
LAUNDRY:
PINKWASHING

Dirty Laundry: Pinkwashing,
is a zine series unpacking
the issue of pinkwashing.

I also had the opportunity to
host a zine making workshop in collaboration with Liam Goulter from Wellington Zinefest.

The zine workshop was a way for
me to hear what others had to say about pinkwahsing, gather these opinions to add to the zines, and to connect with more of the local queer community.

Zines:

‘What are you afraid of?’ -
an introduction to the topic.

‘Is’ - looks at examples
of pinkwashing in action.

‘Looking-Queer’ - unpacks
how pinkwashing campaigns uses mainstream queer aesthetics
to align themselves with queer community without actually being for queer community.

‘Queerly-Doing’ - focuses on
what we can do as individuals
both practically to support
queer community, and how we can actively dream up alternatives
to the world we are living in now.

‘Conclusion’ - is exactly that, a conclusion to the series, finishing off with the collages made from the zine workshop, sequenced into a narrative that explores the ideas of pinkwashing and queerness.

Zines:

‘What are you afraid of?’ -
an introduction to the topic.

‘Is’ - looks at examples
of pinkwashing in action.

‘Looking-Queer’ - unpacks
how pinkwashing campaigns uses mainstream queer aesthetics
to align themselves with queer community without actually being for queer community.

‘Queerly-Doing’ - focuses on
what we can do as individuals
both practically to support
queer community, and how we can actively dream up alternatives
to the world we are living in now.

‘Conclusion’ - is exactly that,
a conclusion to the series, finishing off with the collages made from the zine workshop, sequenced into a narrative that explores the ideas of pinkwashing and queerness.

This is when companies, organisations, or governments
use queer representation and the queer struggle to boost their public image whilst hiding their unethical practices.

I fit into most conventional
spaces pretty easily, so this
zine series was my way of
speaking up and acknowledging
the ways our racist, heteropatriarchal, capitalist society ends up privileging
people like me and harming others.

This is when companies, organisations, or governments use queer representation and the queer struggle to boost their public image whilst hiding their unethical practices.

I fit into most conventional spaces pretty easily, so this zine series was my way of speaking up and acknowledging
the ways our racist, heteropatriarchal, capitalist society ends up privileging
people like me and harming others.